The myriad of applications around textual data are far too numerous to mention here. A Proof of Concept can better reveal all the possibilities available to your organization. Below are just a few examples of the many important questions that need to be answered in every industry in order to maintain a 360 degree of the entire organization.
Think of the monumental effectiveness for each person in the organization if the items below are at their fingertips daily and all workers could report relevant new data up the chain of command!
Any worker could:
- Ensure that the organization is abiding by current laws (HIPPA, SAR Baines Oxley, etc).
- Reduce accidents and liability issues by analyzing records and anticipating these incidents.
- Know how many workers to hire based on current organizational trends.
- Increase customer and employee satisfaction by knowing is being said about the organization by these groups.
- Develop and improve new and existing product or service lines by investigating data within the organization about their products or service.
With Mercury’s Textual ETL product, any CEO would have all the information or she needs in order to make the most effective decisions for the organization's customers, employees, and product or service. The CEO would truly hear the heartbeat of the entire organization every day!
Some of the most interesting applications include:
Safety systems: For many industries, gathering and analyzing information relating to safety is important. To create an effective safety system, textual data such as accident reports, inspections, repair reports, and warranties, is gathered and incorporated into an application. For the first time the corporation concerned about safety can find valuable answers to these and other questions:
- Is there a pattern of failure at a given location?
- What does the pattern of certain employees being involved in accidents tell us?
- Are certain types of equipment more prone to failure? Why? When? How often?
- Where is the next accident likely to occur?
Corporate contracts: For the first time corporate contracts can be gathered and put into a form that can be analyzed. How many corporations have huge amounts of contracts and no real idea of what is in those contracts? With your textual corporate contracts data integrated and placed inside a data base, you can now ascertain:
- What is the corporate liability for certain services? For certain products?
- What dates are coming up where there is a deadline for certain actions?
- For collateral pledged to an account, what is the worth of the collateral as the stock market fluctuates?
Medical research: The world of medicine is full of text. To be meaningful, the text needs to be gathered and integrated. Without integration of medical text, an organization merely has an interesting collection of words and in this industry PEOPLE ARE DYING without this information. Once our product collects the integrated medical text and analyzes it, all sorts of analytical possibilities arise. Some of the possibilities include:
- Analyzing how disease affects different people across demographics,
- Finding for patterns of a disease across a population of patients,
- Determining the effects of disease on a body over time,
- Confirming links between symptoms of one disease and another.
CRM applications: An essential part of CRM is that of customer communication. without the inclusion of communications there is no 360 degree view of the customer. Communications are a large part of the textual world. When text relating to communications is opened up to the world of analytical processing, all sorts of possibilities reveal themselves. Now, these important questions can be answered:
- What customers are satisfied or dissatisfied?
- What is the customer reaction to the new entry of a product?
- How early are the customers adopting the product?
- When should an angry response from a customer be identified and escalated?
There are indeed many applications that can make effective use of textual data. These few applications mentioned here donít even scratch the surface of the possibilities for your organization.